Journalism

How to do it 1. Based on your knowledge about what the reader is interested in, decide what you want to tell and then tell just that. 2. Form follows data. Show, don't tell. 3. Interesting is the new important. 4. It has to be special and exclusive.

Current facts

1. Life is too short to read boring newspapers. Thanks to the internet, people have noticed this.

2. This is not the death of journalism. This is the death of bad journalism. At last!

3. Fear of the new and lack of self-confidence prevent journalism from being proactive and interesting. Fighting fear is one of the key issues in creating better journalism.

Solutions

1. Make yourself invaluable and irreplaceable to the reader. You must be the most relevant, the most enjoyable, the most accurate and reliable, the fastest and the most entertaining in the world in what you do.

2. Stop reporting the news, start creating them. Stop listing problems, start delivering answers. You decide what's important.

3. Edit more. Create better concepts. Laborious to do, easy to read.

4. Our core business is selling interesting stories – not colour processing wood fiber. From great papers with websites to great websites with great papers.

5. Create great emotions.